Justine Lam on Ron Paul’s Networked Campaign
03/04/2008Justine Lam, the internet director of the Ron Paul campaign, just gave a really interesting summary of how and why Ron Paul succeeded on- and off-line. I can't possibly live-blog every speaker or session at Politics Online, but here are my notes on her talk. These are close to accurate quotations but best to treat them as paraphrases. Three reasons for Paul's online success: 1. His message was unique to the Republican field, and tapped into various constituencies that were otherwise unaddressed, at least on the Republican side. Duh. 2. We decided early on not to create a central social network on the campaign site, but instead saw the site as a hub pointing to other networks. We tried to make clear that...