First POST: Mugs
04/16/2015Mugs Sasha Issenberg, the leading reporter covering data-driven campaigns, rolls out a big story for Bloomberg Politics on Mitch Stewart of 270 Strategies, who has been leading Ready for Hillary's list-building efforts on behalf of the now official Clinton campaign. Its harvest, he reports, was 2.4 million pledges to help her candidacy plus 4 million prospective voters to target. Stewart confirms something online organizers have been dealing with for years--email list open rates have dropped (see the 2014 M&R Benchmark study). It used to be that an open rate of 16-18 percent was considered healthy. Now he says to Issenberg, "What you want for an issue advocacy or non-profit entity, the average is about a 13 percent open rate." He adds, "What...