Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?)
04/03/2009Sunday night, March 29, Carl Elkin posted a humorous take-off on the Passover Seder story (aka the "Haggadah"), imagining it as a series of wall postings on Facebook. Within a day his Facebook Haggadah was all over the web. It looks like David Bernstein at the Volokh Conspiracy was the first major blogger to post about it, Monday at about 5pm, and AllFacebook's Nick O'Neill tweeted about it two hours later. Soon it was being retweeted all over Twitter, and for good reason. If you're Jewish or you've ever been to a seder, Elkin's retelling of the story is hilarious. It's also deeply in tune with a longstanding Jewish tradition of modifying and updating the Haggadah to grapple with modern...