Romney Online, By the Numbers
01/09/2012A few days ago, the Romney campaign posted an interesting and somewhat revealing infographic about their online efforts touting the various milestones they've hit. "Supporters are joining and sharing online in unprecedented levels," they claimed. Well, maybe. The question is compared to what. The infographic offers two kinds of metrics that lend themselves to some comparisons. The first is traffic to and time spent on the campaign website. In the seven months since the Romney campaign launched, the campaign says that 3.25 million people have visited MittRomney.com leading to 10.88 million page views. They convert that number to 14.5 years of time spent on the site. These are impressive-looking numbers, but they're actually not that big a deal. A little...