DC Social Media Survey Touches a Nerve
10/16/2009Yesterday's post about a new study by Marc Ross, Christine Steineman and Chris Lisi ranking more than a hundred Washington organizations based on how many social media tools they are using is spawning an interesting conversation. Critics like Matt Browner-Hamlin, the SEIU's deputy director of new media, and Michael Cornfield, a political scientist and longtime analyst of online politics, have chimed in to dismiss the study's import, arguing that simply counting the presence of social media tools being deployed by an organization means little, or nothing. It's how you use those tools to engage the public that matters, they argue. Adding flesh to that argument, Ken Deutsch of Morningside Analytics did a quick look to see if groups that ranked high...