July 12, 2012
Hey
This is important
Also
Help
Excuse me
I want to buy you a cup of coffee
Drop what you’re doing
Urgent
A big problem right now
Scary
We could lose if this continues
I will be outspent
–B.H. Obama
Answer this call
From the road
Make it count
The promise gap
You never know
Let’s take a moment
Deadline reminder
Less than 24 hours left
Deadline reminder
Sign up and get a coupon
–W.M. Romney
[All genuine email subject lines from June 28 to present.]