December 10, 2011
For all the chatter about social media, social networking and the like, email is still the “killer app” for politics. A big list is an essential building block for all kinds of campaigns and causes. Behind the scenes, list-servs like Google Groups and Yahoo Mail still enable activists to coordinate in private what they later do in public. Getting people to open their emails and take action is vital. Who’s doing it well? What new tricks are campaigns trying to get their list to respond? Below, some of our favorite posts on the workhorse of online politics, the email.