Web for Status Quo AND Change
08/21/2006The Washington Post continues to out-do The New York Times in its coverage of the intersection of technology and politics. Two recent examples of smart reporting from the Post: Jeffrey Birnbaum's piece on "Targeting Likely Advocates With Web Ads," and William Booth's piece on Robert Greenwald's net-centric approach to financing and distributing his political documentaries, "His Fans Greenlight His Films." Birnbaum's story gives us a fresh take on how some well-heeled players are using technology to better game the system, i.e., to empower themselves in a top-down way. Want to build a list of citizens who will help your cause? Fine-tuned Internet advertising can get you folks, but it will cost you $5 per advocate, Birnbaum reports. The somewhat creepy example...