Lessons of the Sinclair Battle
10/26/2004Jon Stahl reflects on the victory of "a decentralized network of citizens and media activists [that] took on the 'old media' network of Sinclair Broadcasting" and draws some interesting lessons: 1. Don’t agonize over which tactics are best – try ‘em all and continually report back on what seems to be working. In this fight, we quickly figured out that going after advertisers worked well. 2. Use technology tools to quickly aggregate information and make it available to everyone. In this case, one person put together a quick, simple database where folks could report in on Sinclair advertisers. This allowed a massive, distributed boycott to take shape overnight. 3. All of this stuff is...